Winemaker Kevin Luther launched Voluptuary & Lucid Wines in 2017 to create the most delicious natural & organic wines possible.
He spent the next 3 years fermenting, aging, blending and bottling in preparation to publicly launch the winery & share his wines with the people of Sacramento, putting every penny he had into bringing his dreams to life.
The winery launch party was set for March 28, 2020. The COVID stay at home order hit just days before the launch, and we were forced to go virtual to survive. Rather than cancelling the party, we got creative, putting the wine in mini bottles and hand-delivering them by bicycle to friends & family around town.
Kevin & his brother Jerome then proceeded to get drunk on Facebook live, and their video went..well, we don't know if we're allowed to say "viral."
Within weeks, our virtual tastings were getting tens of thousands of views and our kits were blowing up. People were using them for date nights, picnics, hikes, team building, non-profit fundraisers and sneaking into movie theatres :)
Still Virtual, Also In Person
Wine Tasting: Virtual or at the Winery!
From 2020 to 2021, we sold over 30,000 wine tasting kits and hosted thousands of virtual wine tastings, becoming the United States' #1 supplier of wine tasting kits & virtual tastings.
Now, we have launched our tasting room at the winery here in Sacramento. You can now share wine with us at the winery, at home, at work or out in the world!