Rethinking Wine Clubs: A Fresh Take for a New Generation

When most people think of a traditional wine club, they picture rigid schedules, exclusive events they can’t attend, strict membership rules, upfront fees, and a long-term commitment that feels more like signing your life away than joining a wine experience. Okay, maybe not blood-oath level... but close.

That structure worked for a long time—and still does for some. But there’s a whole new generation of wine drinkers out there. They grew up with endless choices, on-demand everything, and trends that shift faster than a cork flying from a champagne bottle (fun fact: about 22 meters per second!).

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A New Kind of Wine Club, Born in Sacramento

Here at Lucid Winery, we never really followed the traditional winery path. We launched in 2020—right in the middle of chaos—and we had no choice but to get creative. That pressure pushed us to think differently, listen to our community, and build something more authentic, inclusive, and fun.

We asked real questions:

• What wines are people actually enjoying right now?

• What parts of wine culture feel meaningful?

• And what outdated stuff can be kicked to the curb?

We believe wine should be easy, fun, and approachable. Enjoy it however you want. Chilled reds, boxed blends, fizzy wine cocktails, fancy vintage pours—or yes, even wine with an ice cube (in public!). Because the only rule we believe in is: drink what you like, how you like it.

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Meet the Lucid Wine Club: Zero Snobbery, All Flavor

Let’s cut to the chase: our wine club is for people who love wine, not wine rules.

 Here’s what makes it different:

• No Pressure Membership
  Choose 1, 2, or 3 bottles per month. Change, skip, or cancel anytime.

• Custom Selections
  You pick what you like—reds, whites, rosé, sparkling, NA options, and beyond.

• Real Perks That Matter

  • 25% off bottles and glasses

  • 50% off tastings (bring your friends, girlies, or whole squad)

  • Private Club Member Tastings - according to your schedule!

• Monthly Releases = More Fun, More Often
  Try new wines in smaller quantities, more often. Loved something? Stock up at a discount.

The Wine Club for Real People

The truth is, not everyone wants to be a sommelier. Most of us just want something delicious in our glass, something that fits our vibe. At Lucid, we get that. We’re here for the people who love wine, curiosity, good conversation, music, plants, books, late-night laughs, and pouring wine however the heck they want to.

No rules. No gatekeeping. Just good wine made by good people.

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Ready to Join the Club?

The Lucid Wine Club is your monthly dose of natural, low-sulfite, small-batch wines, made right here in Sacramento by Winemaker Kevin Luther and our incredible team. We’re here to help you explore, discover, and enjoy wine on your own terms.

So go ahead—raise a bottle, mason jar, wine glass, or Solo cup to YOU, the new face of wine culture.

And remember, you're awesome.

Cheers,
Team Lucid